Privacy Policy

Last updated: May 21, 2026

This Privacy Policy explains how Purely Placed collects, uses, stores, and protects your personal information when you use our nursery planning service.

Information We Collect

Information You Provide

• Email address — To deliver your personalised blueprint and send purchase confirmation
• Baby name (optional) — To personalize your blueprint
• Quiz responses — Your style preferences and nursery planning answers
• Payment information — Processed securely through PayPal or Alipay (we do not store your payment card details)

Information Collected Automatically

• Technical data — IP address, browser type, device information
• Usage data — How you interact with our service
• Cookies — Essential cookies to make the service function properly

How We Use Your Information

We use your information to:

• Deliver your personalised nursery blueprint via email
• Process your payment and send purchase confirmation
• Send important updates about your order
• Improve our service and user experience
• Respond to your support requests
• Send occasional updates about our service (you can opt out anytime)

We will never sell your personal information to third parties.

Data Storage & Security

How We Store Your Data

• Your information is stored securely using industry-standard encryption
• We retain your data for 2 years from your last interaction with us
• After 2 years, your data is automatically deleted unless you request earlier deletion

Third-Party Services We Use

To provide our service, we work with trusted third-party providers:

Service	Purpose
PayPal	Payment processing
Alipay	Payment processing (China)
Upstash Redis	Secure data storage
Resend	Email delivery
Vercel	Hosting and infrastructure

These providers are carefully selected and comply with industry security standards.

Your Rights

You have the right to:

• Access your data — Request a copy of the information we hold about you
• Request deletion — Ask us to delete your personal information
• Correct your data — Update any incorrect information
• Opt out of emails — Unsubscribe from marketing emails (purchase confirmations will still be sent)
• Data portability — Request your data in a machine-readable format

Cookies

We use essential cookies to:

• Remember your language preference (English or Chinese)
• Keep you logged in during your session
• Make the service function properly

We do not use tracking or advertising cookies.

If we add analytics in the future (such as Google Analytics), we will update this policy and provide an option to opt out.

International Data Transfers

Your information may be transferred to and stored on servers located outside your country. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

Children's Privacy

Our service is intended for adults (18+). We do not knowingly collect personal information from children under 18.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our service after changes means you accept the updated policy.

Contact Us

For privacy questions, data requests, or concerns: